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	<title>The Fat Free Guide</title>
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	<link>http://fatfreeguide.com</link>
	<description>SEO and Internet marketing training, without the fat.</description>
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		<title>Useful marketing resources</title>
		<link>http://fatfreeguide.com/internet-marketing-qa/useful-marketing-resources/</link>
		<comments>http://fatfreeguide.com/internet-marketing-qa/useful-marketing-resources/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 22:02:38 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Internet marketing Q&A]]></category>
		<category><![CDATA[resources]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=803</guid>
		<description><![CDATA[David asks: What web sources do you go to in order to get reliable numbers and research you might need in order to back up communications (as needed) with clients and potential clients (&#038; others) about SEO/SEM/SMM/Internet Marketing facts, data, and trends? For example, if I needed to have solid facts about whether longer webforms [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>SEO for multiple locations</title>
		<link>http://fatfreeguide.com/internet-marketing-qa/seo-for-multiple-locations/</link>
		<comments>http://fatfreeguide.com/internet-marketing-qa/seo-for-multiple-locations/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 21:51:13 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Internet marketing Q&A]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=800</guid>
		<description><![CDATA[Charlie asks: For a company with many locations, do you think 1 site with subfolders for each location, or a separate site for each location is a better option for SEO? Hi Charles, This depends on three factors: How many locations do you have? If &#8220;many&#8221; means &#8220;10&#8243;, maybe you can look at separate sites. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Q&amp;A: Local SEO</title>
		<link>http://fatfreeguide.com/internet-marketing-qa/qa-local-seo/</link>
		<comments>http://fatfreeguide.com/internet-marketing-qa/qa-local-seo/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 22:15:23 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Internet marketing Q&A]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=795</guid>
		<description><![CDATA[David asks: Hey Ian, here&#8217;s my December 2010 question: What would you suggest as a local-SEO &#8220;checklist&#8221;? Thanks! David Hi David, Wow. That&#8217;s a big one For now, here&#8217;s a limited version: Make sure you get submitted to all the major local directories. The easiest way to do this is to start with a site [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Q&amp;A: Adding a blog to a site</title>
		<link>http://fatfreeguide.com/internet-marketing-qa/seo-qa-adding-a-blog-to-a-site/</link>
		<comments>http://fatfreeguide.com/internet-marketing-qa/seo-qa-adding-a-blog-to-a-site/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 21:56:04 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Internet marketing Q&A]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=791</guid>
		<description><![CDATA[Zachary asks: I recently installed a WordPress blog on an existing site. It caused some crawl errors that still need my attention and prompted me to ask a couple questions: 1 &#8211; Is there any advantage to SEO installing a blog on an existing site or to design a site entirely on the WordPress platform? [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Q&amp;A: How many fields on a form?</title>
		<link>http://fatfreeguide.com/internet-marketing-qa/qa-how-many-fields-on-a-form/</link>
		<comments>http://fatfreeguide.com/internet-marketing-qa/qa-how-many-fields-on-a-form/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 21:47:14 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Internet marketing Q&A]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=788</guid>
		<description><![CDATA[Amie asks: Do you have any rules about online forms? I find that many of my customers want to purchase directly online, but I also want to make sure I know the scope of the project. Is it okay to ask a bunch (5-6) of questions as long as they aren&#8217;t required? I&#8217;m torn because [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Q&amp;A: Links in comments (bleah)</title>
		<link>http://fatfreeguide.com/internet-marketing-qa/seo-qa-links-in-comments-bleah/</link>
		<comments>http://fatfreeguide.com/internet-marketing-qa/seo-qa-links-in-comments-bleah/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 21:40:13 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Internet marketing Q&A]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=785</guid>
		<description><![CDATA[Charles asks:How much value do you think comment links have when they remove the no-follow attribute and would you recommend this as a tactic? Hi Charles, Links in comments likely pass very little value, either way. There&#8217;s increasing evidence that Google and Bing confer a little value from &#8216;dofollowed&#8217; links. And Google applies a &#8216;rational [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fat Free subscribers: Get my original book for free</title>
		<link>http://fatfreeguide.com/uncategorized/fat-free-subscribers-get-my-original-book-for-free/</link>
		<comments>http://fatfreeguide.com/uncategorized/fat-free-subscribers-get-my-original-book-for-free/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 00:17:38 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=763</guid>
		<description><![CDATA[Another &#8216;thank you&#8217; to everyone who&#8217;s a Fat Free Guide subscriber: I&#8217;m releasing my original book, Conversation Marketing, in PDF for digital download. Conversation Marketing is my step-by-step process for internet marketing. It&#8217;s the only book I&#8217;ve done that encapsulates it all. It&#8217;ll be $7 for the public. For you, though, it&#8217;s free: Download it [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Q&amp;A: Blog archives and SEO</title>
		<link>http://fatfreeguide.com/internet-marketing-qa/seo-qa-blog-archives-and-seo/</link>
		<comments>http://fatfreeguide.com/internet-marketing-qa/seo-qa-blog-archives-and-seo/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 14:52:51 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Internet marketing Q&A]]></category>
		<category><![CDATA[blog archives]]></category>
		<category><![CDATA[onsite seo]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=760</guid>
		<description><![CDATA[Joseph asks: Do blog archives have any SEO value, or do they merely serve as an incidental accumulation of duplicate content? Same question goes for blog &#8220;pages&#8221;, such as www.someblog.com/page/2/ , which is a page that people go to in order to see previous posts not on the home page. Blog archives can have a [...]]]></description>
		<wfw:commentRss>http://fatfreeguide.com/internet-marketing-qa/seo-qa-blog-archives-and-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Link Building with Social Media Profiles</title>
		<link>http://fatfreeguide.com/seo-training/link-building-with-social-media-profiles/</link>
		<comments>http://fatfreeguide.com/seo-training/link-building-with-social-media-profiles/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 21:44:17 +0000</pubDate>
		<dc:creator>mattgratt</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=749</guid>
		<description><![CDATA[One way to build lots of links quickly is to create a large number of profiles on social media sites. Almost all of these sites allow you to link to your site in your profile. These sites range from the well-known web giants like Facebook and Twitter to obscure forums and Pligg sites. However, many [...]]]></description>
		<wfw:commentRss>http://fatfreeguide.com/seo-training/link-building-with-social-media-profiles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Increasing Traffic with Rich Snippets</title>
		<link>http://fatfreeguide.com/seo-training/increasing-traffic-with-rich-snippets/</link>
		<comments>http://fatfreeguide.com/seo-training/increasing-traffic-with-rich-snippets/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 19:47:41 +0000</pubDate>
		<dc:creator>mattgratt</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[microformats]]></category>
		<category><![CDATA[rich snippets]]></category>
		<category><![CDATA[visibility]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=676</guid>
		<description><![CDATA[What are Rich Snippets? Rich Snippets are the additional information that appears beside the &#60;title&#62; and &#60;meta description&#62; in search engine results.  This information can include ratings, prices, images, and much, much more. For instance, Yelp results include the number of stars, the price range, and the number of reviews on Yelp: This is what [...]]]></description>
		<wfw:commentRss>http://fatfreeguide.com/seo-training/increasing-traffic-with-rich-snippets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Q&amp;A: Advice for an SEO beginner</title>
		<link>http://fatfreeguide.com/internet-marketing-qa/seo-qa-advice-for-an-seo-beginner/</link>
		<comments>http://fatfreeguide.com/internet-marketing-qa/seo-qa-advice-for-an-seo-beginner/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 22:44:55 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Internet marketing Q&A]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=717</guid>
		<description><![CDATA[Charles asks What advice would you give to someone starting out in SEO who would like to someday reach your position as one of the top SEO people in the industry? Read a LOT. If you want to learn SEO, you&#8217;re going to have to start learning the basics first, on sites like this one, [...]]]></description>
		<wfw:commentRss>http://fatfreeguide.com/internet-marketing-qa/seo-qa-advice-for-an-seo-beginner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Setting SEO goals</title>
		<link>http://fatfreeguide.com/seo-training/setting-seo-goals/</link>
		<comments>http://fatfreeguide.com/seo-training/setting-seo-goals/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 21:35:22 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[analytics]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=671</guid>
		<description><![CDATA[Part of SEO analytics is setting the right goals. &#8220;More traffic&#8221; or &#8220;higher rankings&#8221; aren&#8217;t goals &#8211; they&#8217;re wishes. What defines a valid SEO goal An SEO goal will: If reached, help the organization; Be trackable; Be something that the SEO person/team can control. Help the organization usually means improve profits, reduce costs or otherwise [...]]]></description>
		<wfw:commentRss>http://fatfreeguide.com/seo-training/setting-seo-goals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What you should track: Prerequisites</title>
		<link>http://fatfreeguide.com/seo-training/what-you-should-track-requisites/</link>
		<comments>http://fatfreeguide.com/seo-training/what-you-should-track-requisites/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 21:21:53 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[analytics]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=667</guid>
		<description><![CDATA[To get through this section, you need to have Google Analytics or another, similar analytics package set up. That package needs to, at a minimum, track: Referring keywords; Visitors from search, and paid versus unpaid search; Conversions; Time on page/site; Pageviews/visit. Google Analytics, Omniture, Urchin, WebTrends, Have A Mint and similar can all handle this [...]]]></description>
		<wfw:commentRss>http://fatfreeguide.com/seo-training/what-you-should-track-requisites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Long Tail defined</title>
		<link>http://fatfreeguide.com/seo-training/the-long-tail-defined/</link>
		<comments>http://fatfreeguide.com/seo-training/the-long-tail-defined/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 05:40:51 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[glossary]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[long tail]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=663</guid>
		<description><![CDATA[The Long Tail Specific, niche search phrases, usually more than 2 words in length, that offer a low competition, low search volume and high searcher intent. An example of the long tail in SEO Say you sell socks. You obviously would love to rank #1 for &#8216;socks&#8217;. So you hire an SEO professional, and they [...]]]></description>
		<wfw:commentRss>http://fatfreeguide.com/seo-training/the-long-tail-defined/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shopping / Product feed optimization</title>
		<link>http://fatfreeguide.com/seo-training/shopping-product-feed-optimization/</link>
		<comments>http://fatfreeguide.com/seo-training/shopping-product-feed-optimization/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 02:44:05 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[blended search]]></category>
		<category><![CDATA[feed]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=658</guid>
		<description><![CDATA[Shopping feeds are one of the least sexy, most-neglected parts of internet marketing. But they can really, really pay off. They&#8217;re a pain to optimize, too. But they are worth it. Just remember this image of a single day&#8217;s sales on a site. The &#8216;base&#8217; row is from Google Product Search: If you are selling [...]]]></description>
		<wfw:commentRss>http://fatfreeguide.com/seo-training/shopping-product-feed-optimization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>QDF Explained</title>
		<link>http://fatfreeguide.com/seo-training/qdf-explained/</link>
		<comments>http://fatfreeguide.com/seo-training/qdf-explained/#comments</comments>
		<pubDate>Sun, 17 Oct 2010 22:28:55 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[qdf]]></category>
		<category><![CDATA[query deserves freshness]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=654</guid>
		<description><![CDATA[This wasn&#8217;t part of the planned modules, but I decided to add it. Query Deserves Freshness (QDF) is an important element in a successful SEO campaign. Watch the video below for an introduction to it: Query deserves freshness (QDF) explained.]]></description>
		<wfw:commentRss>http://fatfreeguide.com/seo-training/qdf-explained/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to edit your writing for SEO without sounding stupid</title>
		<link>http://fatfreeguide.com/seo-training/how-to-edit-your-writing-for-seo-without-sounding-stupid/</link>
		<comments>http://fatfreeguide.com/seo-training/how-to-edit-your-writing-for-seo-without-sounding-stupid/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 23:14:45 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[page optimization]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=648</guid>
		<description><![CDATA[I&#8217;ve been writing the module on editing copy for SEO without ruining it. Then I realized I did a pretty solid version of this via video. Without further ado, here is How SEO Ruins Copy, and How Your Customers Can Help You Fix It: I&#8217;ll be re-recording a version just for the Fat Free Guide [...]]]></description>
		<wfw:commentRss>http://fatfreeguide.com/seo-training/how-to-edit-your-writing-for-seo-without-sounding-stupid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Q&amp;A: The new Google Keyword Tool</title>
		<link>http://fatfreeguide.com/internet-marketing-qa/seo-qa-the-new-google-keyword-tool/</link>
		<comments>http://fatfreeguide.com/internet-marketing-qa/seo-qa-the-new-google-keyword-tool/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 21:53:25 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Internet marketing Q&A]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[opportunity gap]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=642</guid>
		<description><![CDATA[Lori asks: It looks like the consensus is that the Google Adwords keyword tool is not giving an accurate picture of keyword usage. I&#8217;ve seen odd results and there was a lot of talk at SMX East. Can you recommend a keyword tool to replace it? Thanks so much! Hi Lori, Excellent question. I agree [...]]]></description>
		<wfw:commentRss>http://fatfreeguide.com/internet-marketing-qa/seo-qa-the-new-google-keyword-tool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Q&amp;A: Multiple languages on one web site</title>
		<link>http://fatfreeguide.com/internet-marketing-qa/seo-qa-multiple-languages-on-one-web-site/</link>
		<comments>http://fatfreeguide.com/internet-marketing-qa/seo-qa-multiple-languages-on-one-web-site/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 21:47:25 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Internet marketing Q&A]]></category>
		<category><![CDATA[languages]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=639</guid>
		<description><![CDATA[Conrad asks: When having a multilingual website you can opt for sub-domains, country TLDs or sub-directories. Taking the scenario of a multilingual website using sub-directories in 3 languages e.g. English, French and German. The URL structure would be: www.example.com/en/ www.example.com/fr/ www.example.com/de/ By default the user enters in the English version, therefore doesn&#8217;t consider the IP [...]]]></description>
		<wfw:commentRss>http://fatfreeguide.com/internet-marketing-qa/seo-qa-multiple-languages-on-one-web-site/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Q&amp;A: Subdomains</title>
		<link>http://fatfreeguide.com/internet-marketing-qa/seo-qa-subdomains/</link>
		<comments>http://fatfreeguide.com/internet-marketing-qa/seo-qa-subdomains/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 16:55:09 +0000</pubDate>
		<dc:creator>ian</dc:creator>
				<category><![CDATA[Internet marketing Q&A]]></category>
		<category><![CDATA[canonicalization]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[duplicate content]]></category>

		<guid isPermaLink="false">http://fatfreeguide.com/?p=632</guid>
		<description><![CDATA[From Dave:What are your thoughts on subdomains as they relate to SEO? For example, on the websites we provide to our clients, a page with an address like this: http://www.clientwebsiteaddress.com/index.iml?mdl=subPage/view.mdl&#038;PAGE_ID=44735 &#8230;could be set up with a subdomain like this: testimonials.clientwebsiteaddress.com We initially did that (quite a while ago) to make it easy for our clients [...]]]></description>
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		<slash:comments>0</slash:comments>
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