Throughout this training I refer to the ‘blank sheet rule’ or the ‘blank sheet of paper rule’.
Since it keeps coming up, I thought a little explanation might be in order.
The blank sheet of paper rule: One atomic piece of information – one piece of information that forms one ‘chunk’ of a page or article – should, when written on a blank sheet of paper, tell a stranger exactly what they’ll see if they go to that page or article.
It’s all about context:
A title tag should make sense when taken out of context. Ideally, so should the text of a link, an image caption and even an image filename.
Get it? If not, post to the Q&A and I’ll fill in any gaps.
No related posts.