To get through this section, you need to have Google Analytics or another, similar analytics package set up. That package needs to, at a minimum, track:
- Referring keywords;
- Visitors from search, and paid versus unpaid search;
- Conversions;
- Time on page/site;
- Pageviews/visit.
Google Analytics, Omniture, Urchin, WebTrends, Have A Mint and similar can all handle this just fine. If you have an analytics package created in 2000, though, you may need to check.